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Hellmann's D&AD 2025
Date
February 2025
Project type
Advertising, Hellmann's
This project was for the 2025 D&AD New Blood entries. I chose the Hellmann’s brief as I liked the challenege of designing for a brand whose products I don’t like!
From the brief, they wanted a campaign that appeals to Gen Z, highlighting that Hellmann’s mayo is the GOAT. I took a spin on this and developed a campaign featuring famous paintings, comparing Hellmann’s mayo quality to be as good as the quality of the paintings. My campaign features four special edition jars, which all have different labels, but you have to peel to reveal the, Once you collect all four labels and put together the letters on the information cards to make the password, you can enter the password into the website and if you're correct, win free gallery entry to one near you!
