Root & Rise

Root & Rise is a project based on the idea of creating a 15-minute city where everything you could ever need is within a 15-minute walk from you.

My scheme to go within a 15-minute city was a community allotment service where members of the community, like families, could come to grow their own food and sell the food they grow too.

I chose to use a garden produce-centred colour scheme and child-friendly type and imagery so that my designs would appeal to everyone and be easily understood and related to.