WILD

WILD (Walk, Investigate, Learn, Dorset) is an interactive travel experience designed to encourage young people to explore Dorset in a more engaging way. It combines physical and digital elements to turn visiting places into an active, discoverable journey.

The experience uses collectible postcards, a travel journal, and app based interaction. Users collect and scan postcards at each location to unlock augmented reality content, while the journal allows them to document their journey and track progress across Dorset.

I designed WILD to feel simple and accessible, using a limited blue palette, bold typography, and consistent line illustrations. By combining branding, editorial design, and UX/UI, the project creates a cohesive system that makes exploring Dorset more engaging for a younger audience.