Coeliac UK

This project was for Coeliac UK, who needed a campaign that would help promote their new self assessment online tool in the month of May. My team and I focused in on the saying ‘trust your gut’ and created a character to represent everyones gut, urging people to not ignore their symptoms and take the first step in getting help, through Coeliac Uk’s self assessment tool.

The character is friendly and communicative, representing the symptoms you get with Coeliac Disease. We created many activation points for the campaign including adshell posters, social media assets, installations and more.